San Diego is emerging as an attractive market for New Zealand companies, with opportunities spanning investment, science, technology and innovation.
A new market intelligence report from the Ministry of Foreign Affairs and Trade (MFAT) highlights the potential for New Zealand businesses to engage with San Diego’s highly developed innovation ecosystem and build connections across a range of technology and research-intensive sectors.
San Diego is internationally recognised for its concentration of technology companies, research institutions and innovative businesses. Its strengths in science and technology create opportunities for New Zealand companies with solutions, expertise and technologies that can complement the region’s existing capabilities.
For New Zealand businesses considering expansion into the United States, San Diego provides an important market beyond the larger and more familiar US commercial centres. Its strong links between business, research and innovation also offer potential for collaboration, investment and the development of new commercial relationships.
The report reinforces the broader opportunities available to New Zealand businesses across the United States. The US remains one of New Zealand’s key economic partners and largest export markets, with significant opportunities not only for primary products and services but also in technology, aerospace and innovation.
Read the full MFAT report here.